Prayagasoft - web designer India, Ecommerce developer india, Ecommerce design

Most techniques to improve your search engine rankings have one thing in common -- keywords. Choosing appropriate keywords is extremely important. Think about it: Keywords are what lead search engine users to your site.

How to choose your keywords

Choosing the right keywords is the first step to better search engine positioning . Analyze your business carefully and think of all the words that relate to your company or product.

As you think about keywords, consider the following:

1. Who needs your service?

   Think about who will use your services, then target them with keywords. For example, people whose dogs are about to have puppies will need puppy food, so you can add phrases like " dog pregnancy " and " puppy health " to your list.

2. Include variations of your keywords

   People will search for your site using all sorts of keywords. Making your site easy to find means including misspelled, capitalized and plural keywords. Always include the longer forms of keywords too. For example, use " domestication " as well as " domestic ."

3. Avoid wrong keywords

   Do not use "stop words" -- particles like "and" and "the" and common words like "Internet." Remember, the more specific your keywords are, the better the chance that people who find your site through search engines will actually benefit from its content.

What are the best places for keywords?

Click on any of the links below to read more about effective keyword placement in:

HTML Title

Text of the page

Meta description

Meta keywords

ALT tags

Comment tags

URL name

Alphabetical priority and its influence

Whether a file name starts with A or Z can have a surprising effect on a site's search engine rankings. Some small search engines still use alphabetical priority as a ranking factor. Directories such as Yahoo! and Open Directory Project list sites in alphabetical order. It's important to consider the effect of the alphabetical hierarchy as you choose keywords