Why should I worry about link popularity?
A growing number of search engines use link popularity in their ranking algorithms. Google uses it as its most important factor in ranking sites. HotBot , AltaVista , MSN , Inktomi , and others also use link popularity in their formulas. Eventually every major engine will use link popularity, so developing and maintaining it are essential to your search engine placement.
Link popularity can do a lot for your site. Not only will many search engines rank you higher, but links from other sites will also drive more traffic to you.
Not just numbers
Link popularity is much more than a measure of how many links point to a site. Search engines use far more sophisticated formulas to gauge how popular sites are. Therefore, developing quality links is more important than ever.
How do I develop quality links?
There are many ways to improve your link popularity. Perhaps the most effective method is a link popularity campaign, but this can be time-consuming and complicated if you don't have a clear plan of action.
An Overview
Link popularity
- Most search engines use link popularity
- A quality link is relevant, rich with keywords
- The measure of a site's link popularity varies from engine to engine
Using the Meta Description tag
What is the meta description tag and why should I use it?
The meta description tag describes your site's content, giving search engines' spiders an accurate summary filled with multiple keywords.
Note:
Meta tags are hidden in a document's source, invisible to the reader. Some search engines, however, are able to incorporate the content of meta tags into their algorithms. No engines penalize sites that use meta tags properly, so it's recommended that you always include them.
The meta description tag is especially important because it's the only tag supported by some engines.
Here's an example of a meta description tag:
<html>
<head>
<meta name="description" content="Your site's summary here">
</head>
</html>
The meta description tag and search engines
A meta description tag can boost your rankings on some engines.
Another reason the meta description tag is important is that some engines use it as a site's summary on their results pages. If they do, the reader may actually see this hidden tag . Make sure its contents are enticing to the reader.
Keywords in the meta description tag
The meta description tag should contain multiple keywords organized in a logical sentence. Place the keywords at the beginning of your description and close to each other to achieve the best possible rankings.
The length of the meta description tag
Search engines vary in their preferred size for meta tags. Try to use the smaller number, 150 characters, for your site. Never make your meta tag more than 250 characters long because some results pages will cut it off.
Avoid spam
Avoid repeating keywords more than 3-7 times in your meta description. Some search engines consider it to be spam.
An overview
The meta description tag
- Use the meta description tag on all pages
- Limit it to 150 characters
- Include keywords
- Don't repeat keywords more than 7 times
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