Prayagasoft - web designer India, Ecommerce developer india, Ecommerce design

E-mail Marketing

Email is the hottest way to communicate. Fast. Convenient. Efficient. You can use email to your marketing advantage if it is done right. There are ways to communicate with people and gain customers, without infringing on their time or creating an annoyance.

If you market the right way through email, it isn't junk mail. Too often email marketing is shrugged off because people think it will backfire, making customers angry. You can make email work for you but you must always maintain respect for your customers.

Don't spam!

You want to retain the good faith of your customers, so follow guidelines and prevent spamming. Spam is unsolicited blanket mail that it is sent to random addresses, and has given email marketing a bad name. (Don't confuse this with the other definition of Spam relating to search engines). Many companies disrespect customers by purchasing mailing information (including email addresses) from other companies, then sending out these messages. Don't do it! Software is also available that can scan web sites and 'steal' any email addresses it finds. Don't do it! Not only do customers become frustrated, but they discontinue contact with your company and your Internet provider can throw you off. You are guaranteed, at the very least, that your recipients will send you hate mail, known as flaming the sender .

Opt-in only: There are ways to get your message to customers and still be somewhat respectful. The most credible way of collecting an email marketing list is by having a sign-up bo x on your website. You can also ask potential customers to give you their email address on other forms or in other company communication. In all cases make sure you make it clear that you will be sending future email messages to those who sign up.

You may also try separating your website into various sections that require an email address for access. You may also design a pop-up window that explains to customers that they need to review your site's privacy policy before they supply the information. Once they agree to give you their address, they gain access to otherwise restricted site material and you gain contact information...a win-win situation.