Prayagasoft - web designer India, Ecommerce developer india, Ecommerce design

Domain names

A domain name is the place where customers can locate your business. Basically, it's the address... only more. Not only does a domain name provide your customer with the information of where to find you, it gives your company character. Whether you choose serious or fun, make it memorable.

Many domain names are based on the company or product name, depending on which is more appealing to the general public. Take our name for example. We provide information on search engines, so a logical choice that is easy to remember is SearchEngines.com. (Note: Everyone is scrambling to register domain names and, as a result, registering highly descriptive and easy to remember domains in the .com space is extremely difficult.)

Consider short domain names and avoid words that are often misspelled. Play with words to find a way to communicate your name in a friendly and simple manner. Whether your address ends in .com, .org, .net, or a different extension, market it as a permanent part of your name.

You can also get a list of domain registrars on this site. Don't expect your dream name to be available. If you find a name that is suitable register it right away so you don't lose it. Don't worry if you are not ready to launch your site. Most registrars will allow domain parking. This enables the domain to exist in limbo until you need it for your site.

Don't Copy, Compete.

If you consider registering a domain name that is similar to your competitors, think again. True, it may draw some of their visitors to your site, but it could also backfire. What if they end up taking your customers? Keep your distance when it comes to domain names, otherwise you may end up losing out in the deal and giving a competitor free promotion, (or sued for trademark infringement!)

Trademarks and Domains : Apples and Oranges

It is a good idea to apply for a trademark for your product or service. This may protect you from other companies trying to misrepresent themselves. There are state and provincial trademarks but federal marks are most powerful. There is also the newly established European Union trademark.

Trademarks, however will not prevent someone from registering a confusingly similar domain name. Therefore you may want to register some of those. Of course you can file a complaint with the registration authority or in the legal system but this can be time consuming and expensive. There is also an arbitration process available.