Prayagasoft - web designer India, Ecommerce developer india, Ecommerce design

Site Performance Audit

Before beginning work, you should measure how your site is performing with SEO currently. It's a mistake to start work unless you have a clear picture of where you are now because if you change something it could make things worse without you ever knowing. Ideally, you should measure the following:-

Search Engine Inclusion - this will tell you how many pages of your site is included on each major search engine index. Remember if your site is not even included in the search engine indexes, you are wasting your time trying to increase your positions.

Link Popularity Check - this will tell you how many incoming links you have to your site. Remember that having incoming links from 'relevant' sites is a crucial factor for improving search engine positioning.

Search Engine Rankings - an obvious one, although remember that if your Search Engine Inclusion score is zero, then you will not be ranked for any search phrase.

Traffic Statistics - get a free trial of a web analytics package that shows your sites Unique Visitors and Referring Search Phrases. Crucially, you will be able to calculate your sites conversion rate which is the ratio of Unique Visitors to Conversions. Your conversion could be an information request, free trial or brochure download. Referring search phrases is also crucial, as you could be getting lots of high positions, but no resulting traffic!