•  Splash Intro or Welcome Pages

Your home page will be the most important page of your site and should include quality content.

•  Completely Flash Designs

A majority of major engines will not index flash sites. Editors may be critical of heavy or slow loading flash.

•  Flash Features

Flash requires a lot of resources, may cause slow load time and confuse spiders.

•  Pure Graphical Web Sites

Your web site must contain actual text.  Spiders can not read text that appears within an image.

•  Frames

Most major engines can not read frames.  If you must use frames, include important body text within a <no frames> tag.

•  Animated Graphics

Slows load time and can be annoying to some visitors, editors and spiders.

•  Heavy graphics

Slows load time.

•  Low Quality Graphics

Editors and your visitors will be very critical of this.

•  Sound

Slows load time and can be annoying to visitors and editors.

•  Dynamic Features

Spiders can not crawl dynamic features such as drop down menu's and shopping carts that are dynamically generated.

•  Java Script

Spiders can't read JS and it gets in their way.  Spiders can become confused by JS and it can make your important text appear to be less relevant.  If you must use JS, move it to an external .js file.

•  Java Script Links

Spiders can not crawl links in Java Script.

•  Image Maps

Spiders can not crawl the links within image maps.

•  Spelling Errors

Directory editors and your visitors will be very critical of this.

•  Broken Links

Spiders and editors will be very critical of this.  Check this regularly.

•  Pop-ups

They will slow load time, confuse spiders and annoy editors and visitors.

Bad HTML will confuse spiders and cause browser compatibility issues.