Prayagasoft - web designer India, Ecommerce developer india, Ecommerce design

Add-On Sales: The Key To Success On The Web!

Can you guess the most inexpensive way to make a sale

from your web site? Sell to the customer that just bought

something from you!

All successful salespeople have at least one thing in

common: They all know how to make a sale "after the

sale". There are several costs associated with finding

buying customers.  Selling on the web is not a cheap

endeavor. This is why it makes sense to really make

add-on sales a priority.

you likely noticed how before you left the store the salesperson had "reminded" you to purchase a surge

protector and extra ink for your new printer. Maybe

even an expensive extended warranty for your new PC.

These add-ons may have doubled the store's profits

(not to mention the salesperson's commission) from the

original purchase anount. Without paying a dime for extra

advertising or promotion, that $1000 sale probably turned

into $1300-$1400, with most of the difference being profit!

You may now be asking "Can I do this with my web site?".

The answer is yes, of course you can. In fact, making

add-on sales from a web site is a lot easier than it is in

a brick and mortar store.

There are two very effective methods of making add-on

sales from a web site:

1 - Suggest available options and accessories right on

the order confirmation page. Remember the printer and

ink example above? If your customer is ready to pay for

a new printer, show a "suggestion box" on one side of

the page reminding him to place an extra ink cartridge

in the shopping cart. And of course don't forget about

the cable!

2 - You can also easily make an add-on sale AFTER the

purchase has been paid for! After the payment is completed

and processed, the customer should be taken directly to a

"thank you" page. This is the page where you'll thank the

customer for giving you his business.

This is a great time to ask him if he forgot anything and

give him the easy option of returning to your products

page. Or simply advertise a completely different but related

product. After all, he is already motivated to buy (because

he just did) and he probably still has his credit card in his

hand!

Always be sure to remind the customer that he will save

money by taking advantage of multiple item discounts and

combined shipping charges. Never fail to ask for add-on

sales and you'll boost your bottom-line!