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Other smaller directories will guarantee to list your site upon payment of their fee, provided that your site meets their guidelines (these are clearly explained ahead of time).

Many search engines also have a paid inclusion program, including Inktomi and Alta Vista. You don't have to pay to be included in search engines however. If you have a few quality inbound links to your site, the search engines will find and index your site on their own eventually.

The advantage of utilizing their paid inclusion services is they'll usually crawl and index your site within 48 hours or less instead of the weeks or even months that it often takes otherwise.

Pay-Per-Click (PPC) Search Engines - This is a traffic generating method where a search engine or directory places your link in their searchable database and charges you a fee every time your URL comes up in a search and it gets clicked on. The amount of the fee that you pay is usually determined by bidding on keywords or keyphrases.

The two largest PPC search engines are Overture and Google AdWords. There are also numerous smaller PPC engines on the net, some very good a delivering affordable targeted traffic, others not.

Penalty - A punishment levied against a web page by a search engine as a result of using an SEO tactic that it doesn't approve of. Tactics that most often result in penalties include using hidden text , sneaky redirects , and linking to a bad neighborhood .

A penalty usually results in a web page being credited for a lower Google PageRank (PR) than it has actually "earned". Penalties also result in a page being "buried" deep within the SERPS where it will almost never be found again by searchers.

Rankings - The order in which individual web pages are returned in the SERPS for a given search query. Search engines rank the web pages based upon relevancy to your search terms according to their proprietary algorithm .

Reciprocal Links - Links to another website placed on your site in exchange for links back to your site from theirs. This is a proven way to build link popularity which is instrumental in getting high search engine rankings .

Redirect - A tactic sometimes used to send a user to a different page that the one she found in the SERPS. For example, a webmaster optimizes a web page for a very popular keyword. When a user finds the page by searching on that keyword, she is subsequently redirected to a different, possibly non-relevant page that the webmaster stands ready to make money from.

This is considered to be an invalid use of a redirect and the search engines (including Google) will penalize pages that use one in this manner.

Referrer or Referring URL - The URL of the web page where a visitor clicked a link to come to your site.

Relevancy - The degree to which the content on a web page that is returned in a list of search results ( SERPS ) "matches" the topic of the information that the user was searching for. In other words, if you use the search phrase "small green widgets" and a page is returned that deals with "large red thingamajigs", the relevancy of that page is very poor.

Robot - A program used by a search engine to crawl the web in order to find, rank , and index new web pages.

Robots.txt - A special file that is commonly used to exclude some or all robots from crawling certain files or directories on a website. This file should b placed in your website's root directory .

Search Engine Friendly - A web page that has been designed and optimized for high search engine rankings. A search engine friendly page also makes it easy for search engines to follow the links on the page.

Search Engine Optimization (SEO) - The process of optimizing a web page for high search engine rankings for a particular search term or set of search terms .

Search Engine Results Pages (SERPS) - The ranked listing of web pages that are returned for a specific search query.

Search Query - The keyword , keyphrase, or list of words that you type into a search engine to find web pages on a topic that you're interested in. 

Search Term - A list of keywords or a keyphrase that a user types into a search engine to find a list of web pages related to topic that he/she is interested in.

SEO -  See Search Engine Optimization .

Server - A computer that hosts web pages and delivers them to a user's internet browser when requested.  A dedicated server hosts one website only. A shared server hosts multiple websites. Dedicated servers deliver web pages faster and provide more capacity and features than shared servers, but they're also considerably more expensive to use.

PageRank (PR) For Money - Selling or buying a link from a web page with a high Google PageRank for the stated purpose of increasing the other page's PR. This is highly frowned upon by Google and will result in a penalty for both pages if Google finds out about it.

SERPS - See Search Engine Results Pages

Spam - When speaking of search engines, spam is loosely defined as any technique used to give your web page(s) an unfair ranking advantage over other pages.

Spider - See Crawler .