Prayagasoft - web designer India, Ecommerce developer india, Ecommerce design

Google Toolbar - A downloadable toolbar for Internet Explorer that allows a user to do a Google search without visiting the Google website. The toolbar also displays the Google PageRank (PR) of the page currently displayed in the browser. The latest version also includes a very good popup-blocker . The Google Toolbar is a must have for every serious webmaster.

Header Tags - HTML tags that help outline a web page or draw attention to important information. Keywords located inside header tags can provide a rankings boost in the search engines.

Examples:

     <h1>This is an H1 tag.</h1>

     <h2>This is an H2 tag.</h2>

Hidden Text and Hidden Links - Using a text font that is the same (or nearly the same) color as the background color, rendering the text or link invisible or very difficult to read. The same effect can also be achieved by using various HTML tricks.

Hidden text and hidden links are often used to artificially increase a web page's keyword density for a keyword or keyphrase and/or to artificially boost the link popularity of other pages on your site(s).

The use of hidden text and hidden links is frowned upon by Google and most other search engines. Using them will most likely result in your web page(s) incurring a penalty by the search engines.

Hits - The term hits is commonly misused. Many people think of a hit as a visit to one of their web pages. This is incorrect. A hit takes place every time a file is accessed on your website.

For example, let's say your friend's home page has a logo gif and 12 pictures on it. Every time a visitor loads that page, 14 hits are recorded: 1 for the logo gif, 12 for the pictures, and one for the page itself. So don't be all that impressed if he boasts that his site receives 1000 hits a day. In our example, those 1000 hits could have been generated by as few as 72 visitors to the site.

The only meaningful way to evaluate the traffic flow of a site is to consider the average daily or monthly number of unique visitors and page views a site receives.

Home Directory - The main directory where your site's main index page is located. The index page in your home directory can be accessed like this:  http://www.yoursite.com

Image Map - Placing separate hyperlinks on different areas of the same image. Clicking on different parts of the image will take the user to different web pages. Not very search engine friendly .

Inbound Links - See Backlinks .

Index - The list of web pages stored and ranked by a search engine. Also known as a database.

Indexing - After a search engine has crawled the web , it ranks the URLs found using various criteria (see algorithm ) and places them in the database, or index.

IP Address - A unique numerical Internet Protocol Address (IP Address) that is assigned to every computer that connects to the internet. IP addresses can be either static (never unchanging) or dynamic (changes with every internet connection).

Your computer's IP address is what enables it to be "found" on the internet in order to receive email, web pages, etc.

Example:

     216.239.36.10

IP Spoofing - Returning an IP address that is different from the one that is actually assigned to the destination website. This is often done with redirects. A huge no-no (it's even a criminal offense when done under certain circumstances).

Keyword (Key Phrase) - A word or phrase typed into a search engine in order to find web pages that contain that word or phrase. A web page can (and should be) optimized for specific keywords/phrases that are relevant to the content on that page.

Keywords Meta Tag - An HTML meta tag that lists all of the main keywords and key phrases that are contained on that web page. Some search engines use the keyword meta tag to help rank web pages in their databases. Google does not.

Example:

     <META NAME="KEYWORDS" CONTENT="small business,

      business,advertising,sales">

Link Anchor Text - The "clickable" part of the link structure. Using keywords in the link anchor text of your inbound links will help your search engine rankings for those keywords.

Example:

     <a href="http://www.yoursite.com">This is the link

      anchor text for this link</a>

Link Exchange - Placing a link to another website on your own site in exchange for a return link back. Also known as reciprocal linking .

Link Farm - A web page created solely for search engine ranking purposes that consists almost entirely of a long list of unrelated links. These types of pages are penalized by almost all search engines, including Google.

Link Popularity - A measure of how "popular" a web page is on the internet as measured by the number of inbound links pointing to your web page. Link popularity is one of the main factors used to help determine search engine rankings.

Linking - Placing a link to another web page (usually on another web site) on one of your own web pages.

Links - URLs placed within a web page so that when they're clicked on the browser is served with a different web page, often on a completely different web site.

Log Files - Files that are constantly and automatically created and updated on your web server that provide very specific details about the activities taking place on your web site.

This includes referring URLs, IP addresses, pages visited, errors generated, number of unique visitors, total page views, total hits, and much more. Carefully reviewing your log files can provide valuable information about your site's performance and visitors.

Meta Search Engine - A website that takes your search query and passes it on to several different search engines and directories, then summarizes the results in a logical manner for you to review.

Mirror Sites - Identical, but separate websites on different domains . They are commonly used legitimately by large websites to share heavy server loads, and by search engine s pammers to generate more search engine referrals and revenue.

In general, the search engines frown upon mirror sites and do not hesitate to assess duplicate content penalties when they feel they are warranted.

Outbound Links - Links from your web page to another web page.

PageRank (PR) - A proprietary numerical score that is assigned by Google to every web page in their index. PR for each page is calculated by Google using a special mathematical algorithm , based on the number and quality (as determined by Google) of the inbound links to the page.

Page Views - Each time a web page on a site is accessed by a visitor, it counts as one page view. It doesn't matter if the same user viewed the same page 5 minutes ago, it still represents another page view.

For example, let's say that a website receives two unique visitors in one day. The first visitor surfs around the site and views a total of six pages. The second visitor views 11 pages. This represents 17 page views for the day by two unique visitors. (This poor webmaster needs to do some serious SEO and site promotion!)

Paid Inclusion - Some directories will only consider placing your URL into their database if you pay them a fee.

Yahoo charges a $299 per year evaluation fee for commercial sites. Note that this fee doesn't guarantee that your URL will be accepted and placed in the Yahoo