Prayagasoft - web designer India, Ecommerce developer india, Ecommerce design

Should Google PageRank T Be Considered?

This question does not have a simple yes or no answer and can seem tricky and confusing. 

For those of us that are familiar with how the Google PageRank T system works, we know that receiving links from PageRank 5 pages and higher will be the most beneficial to us.

Receiving links from sites with a PageRank 6 and above will help us substantially.  But what about those sites with a PR less than 5?  This is where it gets tricky.  This is where I have even seen other search engine positioning specialists get confused.

It is very important that you do not judge a web sites quality or potential based solely on the fact that it does not have a Google PageRank at all or has a PR0. 

Having no PageRank at all, probably just means that Google is not yet aware that the site exists -- but they soon will. 

A PR0 probably means that the site or page is new and Google knows that the site exists and has indexed the site in their database but has not yet had a chance to completely evaluate the site.  During these circumstances, it is very important to use your best judgment.  Does the site meet the guidelines that we previously told you that you should use to make people want to link to you?  Do you see potential in the site, information and products?  If so, don't judge the site based on PR.  Link to them if you feel that it will benefit you in the long run.

Contrary to popular belief, as long as the site is a quality site worth linking to, linking to a site with a PR0 will NOT harm your web site!  In fact, linking to the site from a higher PageRank page of your own site, will increase that sites PR, which in turn, will boost your own PR.

Now, what about PR 1, 2, 3 & 4?

Most of the time a page with a PR 1 or 2 probably has very little traffic and has been viewed as having little importance by most major search engines.  It is possible that the site or page has even been penalized for using poor marketing techniques. 

Then again, a PageRank 1 or 2 might only mean that the search engines have a hard time crawling the page or accessing it.  Many very popular, high traffic web site pages have a low PR, yet have the potential to send numerous visitors to your web site through their substantial visitors. In cases such as this, the home page should at least have a nice PageRank in place as well as other pages throughout the site. 

In any case, more than likely, a page with this low of a PageRank will not overcome the low PR in the future unless substantial changes are made.  You must make an decision.  Do you feel that the page is popular enough to offer you equal or greater benefits to you if you exchange links with this site?

A site with a PR 3 or 4 could quite possibly become a 5, 6 or 7 in the near or very far off future as the site grows and becomes more popular through visitors, search engines and incoming links.  It isn't going to hurt you to link to these sites.  It might help you just a tiny bit, as long as the site meets quality guidelines.  A link from your higher PR page might help boost the PR of the site, in turn, boosting the PR of your site in the long run.

Include Content On Your Link Pages:

Visitors like information.  Search engine spiders thrive on information.  Instead of placing link after link after link on your link pages, spice them up a bit!  Offer quality, useful information about the category topic.

Optimize Your Directory & Links For High Rankings:

If every page of your directory is optimized for high rankings for popular terms related to each category, you will save yourself numerous hours of going out to look for sites to link to you -- because they will come to you!  If your categorized pages are listed high in search engine rankings under popular terms that web sites want to be found under, they will want to be listed on your high ranking page!

This step might be a little more difficult for those who don't have SEO knowledge and experience behind them.    If you are responsible for maintaining a web site, it really is important that you do at least have a general knowledge of some important SEO strategies because something your doing in the site could be harming the sites potential and you don't even know it.  Take some time to do some research on the subject.