Work For The Success Of Your Web Site
Make Your Web Site Worth Linking To:
Your campaign will be much more successful if people with high quality web sites look at your site and actually want to link to it by knowing that it has quality marketing and search engine advertising potential. If they feel that their site is more professional than yours, has more traffic than yours, has a higher Google PageRank T than your site and has an overall higher visibility than yours, chances are, they are not going to be willing to link to your web site. Make sure that this doesn't happen to you by evaluating your web site and making sure of the following:
• Do not use spam techniques .
• Do not use framed sites.
• Do not "capture" outgoing links within a frame of your own site.
• Do not link to other sites using a Java Script code.
• The site should have it's own domain name.
• The site should not be hosted on a free server.
• The site should have a professional, quality image.
• Keep your site clean, neat and organized.
• The site should not have excessive pop-ups.
• The site should contain GOOD information and / or products.
• For the most part, all of your important pages should be heavily cross linked within your web site. In some way or another, every page should link to and from every page. There should not be any pages on your site that are more than two clicks away from your home page. Try to keep all of your pages only one click away from your home page if at all possible.
Categorize Your Links:
Don't just throw your outgoing links up on a page in no specific order. There should be at least one category for every topic relating to the general topic of specific sites.
Develop A Directory:
If your web site contains more than 25 outgoing links, develop a "categorized directory" of link pages within the site.
Make sure that all of these pages are cross linked together. This will help others easily find all of the categories and it makes it much easier for a search engine spider to crawl through all of the pages -- giving your pages more importance in a search engine therefore, increasing PageRank, rankings and traffic.
A well designed directory will not only help you keep your links organized, it will also give your site an added boost in marketing and search engine potential.
You are now providing additional pages to your web site, offering new ways for visitors to enter your site, new reasons for visitors to be at your site and a cause for them to return. Not to mention that a majority of major search engines love to see large sites in top ranking positions!
Limit Your Outgoing Links:
A page should not contain more than 25 outgoing links at any time for any reason. More than 25 links means:
• More than likely, no one is ever going to take the time to scroll through a ton of links to find something they might be interested in.
• A search engine spider is going to view the page and the links as being less important than they could be.
Be Selective:
Don't accept links from just anyone. Just as you are learning how to make your web site acceptable for linking, follow the same guidelines when accepting outgoing links to place on your web site.
Quality Counts!
This is where being selective is very important. Just one link coming to your web site from a quality web site is better than 100 links from a web site that has little or no marketing or search engine visibility and lacks the potential to be successful.
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